Wednesday, March 9, 2011

Curtain Call : HUF San Francisco Store

After almost a decade strong HUF SF will be closing down its retail operations in San Francisco, its birth city and the place where the shop/brand first started its run back in 2002. For nine years the shop was coined as the “spot” for exclusive kicks in the Bay Area, but with the growth of HUF as a brand Keith Hufnagel felt the time was right to focus more on its in-house line of goods. Although SF will no longer play host to the stores, the shop in LA will remain open with full company operations running from Southern California. Keith speaks about the closing below:

After 9 years of having retail spots in SF, I am selling our last SF shop on Hayes street. We had a great run in SF and I appreciate all the customers and friends we made through the shops over the years. As most of you know, I started my brand, HUF, through the shops. I never could anticipate how well it would be received and what it would grow into. In order to be the best I can be at producing clothing and footwear for my brand, I have to give up my original vision of having a shop where I sold other people’s brands. I’m pretty happy about the opportunity to focus on the HUF brand full-time and feel its time to pass the torch in SF to a new owner that will provide a cool, multi-line sneaker shop for the shoppers in Hayes. We will still be open for a little while in SF while the shop changes hands. We will continue to keep our HUF shop open on Fairfax in Los Angeles where we carry the complete HUF line as well as HUFshop only specialty product, from time to time. Being a skateboarder was a great launch pad for me to own a shop and the shops were a great opportunity to learn how to make clothing. Making clothes helped me learn to make shoes and skating in them helps me learn how to make them better. The business is an extension of myself and ever evolving. Many of the familiar faces you saw in the shops behind the counters over the years have moved on to help me at the brand with design, sales and marketing. The original HUF crew is alive and well. We look forward to bringing quality skateboard lifestyle apparel and footwear for years to come. If you are looking for something and can’t find it elsewhere, check out our site. . Thanks to everyone who ever set foot in a HUF shop in SF. We had a great time and hope you did too!


Keith Hufnagel

HUFSF hypebeast